Who We Are

A patient team that takes AI seriously — but never takes itself too seriously

Lanna Labs was built on the belief that AI belongs inside Thai businesses on their own terms, fitted around real people doing real work.

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Our Story

Started in a Chiang Mai workshop, built for the long run

Lanna Labs grew out of a small consulting room on Charoenrat Road in 2022. A group of practitioners who had spent years watching AI projects land badly — deployed too fast, with too little care for the people affected — decided to try a different way.

The name is a quiet nod to the Lanna Kingdom, the northern Thai culture known for careful craft and considered design. We think AI integration deserves the same approach: measured, skilled, and shaped around the materials you are working with — in this case, your team and your existing tools.

Since those early months, we have worked with businesses across Chiang Mai and beyond: logistics coordinators, small manufacturers, hospitality teams, professional services firms. What they share is a wish to work more easily, without losing the judgement and relationships that make their organisations function.

Our Mission

Fit AI where it earns its place — and nowhere else

We do not have a quota of integrations to complete or features to deploy. Our work is guided by a simpler question: does this make your team's day a little less cluttered? If the answer is yes, we proceed. If it is not, we say so and move on.

Honesty as policy

We tell you what we find, not what might sell a larger project.

Craft over speed

Integration done carefully stays working. Integration done quickly often does not.

People at the centre

AI assistants serve your staff — not the other way around.

The People

The team behind the work

Small enough to know every client's name; experienced enough to know when to say something does not fit.

Pracha Rungsutham

Founder & Principal Consultant

Spent twelve years in enterprise software before realising that most AI projects were failing from the human side, not the technical one. Leads all discovery engagements.

Nattawut Klahan

Integration Engineer

Focuses on fitting AI helpers into existing tools with minimal disruption. Writes every settings guide in plain language so staff can manage their own configuration.

Siriporn Phrakhun

Client Relations & Documentation

Manages ongoing support relationships and writes the monthly summaries that keep clients informed. Ensures nothing gets lost between technical work and everyday use.

How We Work

Standards we hold ourselves to

Data handling transparency

Before any integration is built, we map out exactly where your data goes and who can access it. Nothing moves without your written agreement.

Documented every step

All configurations are written down in clear language. If our engagement ends, your team has everything they need to manage independently.

Test before you commit

Any AI helper runs in a controlled test environment with selected staff before going live. Issues are caught where they are easy to fix.

Staff training included

Every integration includes training notes written for the people who will use the tool — not just for the IT team. Confidence is part of the deliverable.

Refinement over time

AI helpers are not set-and-forget. We review usage patterns and adjust configurations to keep the tool genuinely useful as your work evolves.

Privacy by default

We start from the most restrictive data settings and only open access when there is a clear, agreed need. PDPA compliance is a baseline, not an add-on.

Our Expertise

AI integration for Thai businesses — considered, practical, and built around your people

Lanna Labs works with organisations in Thailand that want to explore AI in their daily operations without losing control of how their work gets done. Our starting point is always observation: we spend time with your team, watching and listening before drawing any conclusions about what might help.

Northern Thailand has its own business culture — long-term relationships, consensus before action, a preference for steady progress over dramatic change. These values sit comfortably alongside the way we approach AI integration. We do not arrive with a solution already in hand. We arrive with questions and leave with an honest picture of where a small AI helper could reduce friction for your staff.

The tools we work with are chosen for fit, not familiarity. If your team already uses a particular platform, we look for ways to bring the AI support into that environment rather than asking people to learn a new system from scratch. The fewer disruptions, the faster the benefit settles in.

Ongoing support is not a sales tactic — it reflects the reality that AI integrations need care over time. Usage patterns shift, staff change, and the tasks that seemed important six months ago may have evolved. Our sustained support clients receive monthly written summaries so they always know what has been adjusted and why.

Talk to the people, not just the pitch

An introductory call is free and carries no obligation. We are happy to discuss your situation and tell you honestly whether we think we can help.

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